125,000 Miles
Worth $1,750
After you spend $15,000 on purchases on your new card in your first 5 months of card membership.
- 14%Car Rental (aa.com/cars)
- 14%Hotel (aa.com/hotels)
- 5.6%American Air
Annual Fee
$695
Rec. Credit
Excellent
The Citi Custom Cash® Card is built for everyday spenders who want high cash back in their single highest spending category without the hassle of manually activating quarterly bonuses. It works best as a specialized card dedicated to a specific monthly expense like groceries, gas, or dining.

All information about Citi Custom Cash® has been collected independently by MaxRewards. Citi Custom Cash® is no longer available through MaxRewards.
Opinions, reviews, analyses & recommendations are MaxRewards' alone, and have not been reviewed, endorsed or approved by any of these entities.
Overview
Focused spending on groceries or gas
Automated top-category cash back
No-annual-fee card strategies
For anyone looking to earn strong rewards on a predictable monthly expense, the Citi Custom Cash® Card delivers excellent value without an annual fee. The card automatically gives you 5% cash back in 5x ThankYou points on your top eligible category each billing cycle on up to $500 spent. Because the bonus category adjusts based on where you spend the most, you can intentionally use this card for one specific area, like groceries or dining, while keeping other purchases on a flat-rate card. The main tradeoff is the $500 monthly spending cap on the 5% rate, after which earnings drop to 1%. Households with larger monthly budgets in a single category might exceed this limit quickly. Still, as a low-maintenance tool for targeted cash back, the value easily justifies keeping it in your wallet.

This card is an outstanding, no-annual-fee option for earning 5% back on up to $500 in monthly spend for a single category, though high spenders will quickly hit the earning cap.
Welcome Offer
after you spend $1,500 on purchases on your new card in your first 6 months of card membership.
Est. Value
$300
Required Spend
$1,500
Time Frame
6 Months
Est. Value
$300
Required Spend
$1,500
Time Frame
6 Months
Earning
Earnings are issued as Citi ThankYou points, with a flexible structure that automatically adjusts your top bonus rate based on your highest monthly spend category.
Choice
Up to $500 spend per year
Everywhere
Rewards percent based on a valuation of 1.5¢ per ThankYou point
Benefits
Extended warranty
Should you apply and be approved for the Citi Custom Cash® Card, more information will be provided in the Guide to Protection Benefits you receive with your card. Benefits are subject to terms, conditions, and limitations, including limitations on the amount of coverage. Coverage is provided by New Hampshire Insurance Company, an AIG company. Policy provides secondary coverage only.
Eligibility
Good credit or higher is recommended for this card.
Credit approval is not guaranteed. Meeting the recommended credit range does not ensure approval, and applicants with lower scores may still be considered.
Pricing
Annual Fee
$0
Purchase APR
17.49% - 27.49%
Variable
Transfer APR
17.49% - 27.49%
Variable
Cash Advance APR
29.74%
Variable
Foreign Transaction Fee
None
Opinions, reviews, analyses & recommendations are MaxRewards' alone, and have not been reviewed, endorsed or approved by any of these entities.
125,000 Miles
Worth $1,750
After you spend $15,000 on purchases on your new card in your first 5 months of card membership.
Annual Fee
$695
Rec. Credit
Excellent
75,000 Points
Worth $1,125
After you spend $6,000 on purchases on your new card in your first 3 months of card membership.
Annual Fee
$595
Rec. Credit
Excellent
80,000 Miles
Worth $1,120
After you spend $3,500 on purchases on your new card in your first 4 months of card membership.
Annual Fee
$99
Rec. Credit
Excellent