75,000 Points
Worth $750
After you spend $6,000 on purchases on your new card in your first 3 months of card membership.
- 12%Car Rental (cititravel.com)
- 12%Entertainment (cititravel.com)
- 12%Hotel (cititravel.com)
Annual Fee
$595
Rec. Credit
Excellent
Built for cardholders who want to boost one part of their monthly spending without juggling a high annual fee, Citi Custom Cash® works best as a specialist card. It fits people whose top eligible category changes from month to month or who can reliably put up to $500 a month in one category on this card to earn 5% back in ThankYou® Points.

All information about Citi Custom Cash® has been collected independently by MaxRewards. Citi Custom Cash® is no longer available through MaxRewards.
Opinions, reviews, analyses & recommendations are MaxRewards' alone, and have not been reviewed, endorsed or approved by any of these entities.
Overview
Monthly top spending category
Gas or grocery runs
No-fee category bonus pairing
Yes, if you want a no-annual-fee card that can earn a strong return on a slice of your everyday spending. The appeal is simple: you get 5% back in your highest eligible spending category each billing cycle, up to $500 in spend, which makes this a strong side card for groceries, gas, restaurants, or another recurring expense that tends to lead your monthly budget.
It is less compelling as your only card. Once you hit the $500 cap, and on everything outside your top category, you earn just 1%. If you prefer a simpler setup or spend broadly across many categories without a clear monthly winner, a flat-rate card may be a better fit. Citi Custom Cash® makes the most sense for someone willing to use it strategically, not for every purchase.

Citi Custom Cash® is a strong fit for people who can direct one recurring spending category to the card each month and want 5% rewards without paying an annual fee. Its main limitation is that the bonus rate is capped, so it works better as a complement to other cards than as a one-card wallet.
Welcome Offer
after you spend $1,500 on purchases on your new card in your first 6 months of card membership.
Est. Value
$200
Required Spend
$1,500
Time Frame
6 Months
Est. Value
$200
Required Spend
$1,500
Time Frame
6 Months
Earning
This card earns ThankYou® Points, with the standout value coming from one eligible category each billing cycle. The key is to think of it as a targeted earning tool for up to $500 in monthly spend, not as an all-purpose card.
Choice
Up to $500 spend per year
Everywhere
Rewards percent based on a valuation of 1¢ per ThankYou® point
Benefits
Extended warranty
Should you apply and be approved for the Citi Custom Cash® Card, more information will be provided in the Guide to Protection Benefits you receive with your card. Benefits are subject to terms, conditions, and limitations, including limitations on the amount of coverage. Coverage is provided by New Hampshire Insurance Company, an AIG company. Policy provides secondary coverage only.
Eligibility
Good credit or higher is recommended for this card.
Credit approval is not guaranteed. Meeting the recommended credit range does not ensure approval, and applicants with lower scores may still be considered.
Pricing
Annual Fee
$0
Purchase APR
17.49% - 27.49%
Variable
Transfer APR
17.49% - 27.49%
Variable
Cash Advance APR
29.74%
Variable
Foreign Transaction Fee
None
Opinions, reviews, analyses & recommendations are MaxRewards' alone, and have not been reviewed, endorsed or approved by any of these entities.
75,000 Points
Worth $750
After you spend $6,000 on purchases on your new card in your first 3 months of card membership.
Annual Fee
$595
Rec. Credit
Excellent
75,000 Points
Worth $750
After you spend $5,000 on purchases on your new card in your first 5 months of card membership.
Annual Fee
$99
Rec. Credit
Excellent
70,000 Points
Worth $700
After you spend $7,000 on purchases on your new card in your first 3 months of card membership.
Annual Fee
$595
Rec. Credit
Excellent